Privacy Policy

DIRECTLINK PROPERTIES PRIVACY POLICY

DIRECTLINK PROPERTIES

PRIVACY POLICY

Legal Entity: Direct Link Property Solution Ltd
Trading Name: DirectLink Properties
Website:   https://directlinkproperties.ng
Contact Email: support@directlinkproperties.ng
Effective Date: October, 2026
Last Updated: October, 2026

1. Introduction

Direct Link Property Solution Ltd, operating as DirectLink Properties (“DirectLink,” “we,” “our,” or “us”), is committed to protecting the privacy and personal information of individuals who use our website, mobile applications, property marketplace, and related services.

DirectLink is an online property marketplace designed to connect property owners, sellers, landlords, buyers, renters, real estate agents, developers, investors, and property professionals in Nigeria and internationally.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, register an account, advertise or enquire about a property, verify your identity, communicate with other users, or purchase our services.

We aim to handle personal information responsibly and in accordance with applicable data-protection laws, including the Nigeria Data Protection Act 2023 where applicable.

By using DirectLink, you acknowledge that you have been provided access to this Privacy Policy. Where consent is legally required for a particular processing activity, we will request that consent separately.

2. Who We Are

The organization responsible for the operation of the DirectLink Properties platform is:

Legal Entity: Direct Link Property Solution Ltd
Trading Name: DirectLink Properties
Website:   https://directlinkproperties.ng
Email: support@directlinkproperties.ng

For privacy-related questions, requests, complaints, or concerns, please contact us at support@directlinkproperties.ng.

Depending on the service involved, third-party organizations may also process personal information on our behalf or act as independent data controllers under their own privacy policies.

3. Information We Collect

The personal information we collect depends on how you interact with DirectLink.

3.1 Account and Contact Information

When you create or manage an account, we may collect:

  • Full name or business name.
  • Email address and telephone number.
  • Username and account credentials.
  • Country, state, city, or other location information.
  • Profile photograph, where provided.
  • Account type, such as buyer, renter, landlord, seller, agent, developer, or professional.
  • Account preferences and communication settings.

We use appropriate security measures to protect account credentials. Passwords should be stored using secure password-hashing methods rather than in readable form.

3.2 Property Listing Information

When you publish or manage a property listing, we may collect:

  • Property address, location, and map coordinates.
  • Property type, description, size, amenities, and condition.
  • Asking price, rental amount, fees, and availability.
  • Photographs, videos, floor plans, and supporting documents.
  • Details of the property owner, landlord, agent, or authorized representative.
  • Information supporting authority to advertise a property, where required.
  • Listing history, enquiries, and listing status.

Information included in a public property listing may be visible to visitors, registered users, search engines, and other third parties.

Users should not upload private or confidential documents that are unnecessary for advertising a property.

3.3 Identity and Business Verification Information

DirectLink may provide identity and business verification features to help reduce impersonation, fraudulent accounts, and misleading property advertisements.

Depending on the verification process, we may collect or process:

  • Full legal name.
  • Date of birth, where necessary.
  • National Identification Number (NIN) verification information.
  • Bank Verification Number (BVN) verification information, where lawfully and appropriately required.
  • Corporate registration details and business identification information.
  • Identity-document information or verification results.
  • Contact verification results.
  • Verification status, date, reference number, and relevant audit records.
  • Documents supporting a person's authority to represent a business or advertise a property.

We seek to collect only the information reasonably necessary for the relevant verification purpose.

DirectLink does not intend to display a user's full NIN, BVN, identity-document number, or other confidential identity information on public profiles or property listings. Where verification is completed, we may display a verification badge or status without revealing the underlying identifier.

Where practical and lawful, we prefer verification methods that return a confirmation result or reference rather than requiring DirectLink to retain full identity numbers.

A verification badge indicates that a specified verification step has been completed. It does not guarantee a user's honesty, establish ownership of a property, confirm valid title, or guarantee that a property transaction is safe.

3.4 Communications and Enquiries

When you communicate with DirectLink or other users through our platform, we may collect:

  • Messages and property enquiries.
  • Contact requests and support tickets.
  • Complaints and reports of suspected fraud.
  • Relevant attachments and supporting evidence.
  • Dates, times, and status of communications.

We use this information to facilitate communication, provide customer support, investigate reports, and protect the platform.

3.5 Payment and Subscription Information

If you purchase a DirectLink subscription, featured listing, promotional service, or other paid feature, we may process:

  • Transaction amount and currency.
  • Payment date, status, and reference.
  • Subscription details and billing history.
  • Refund requests and payment-related correspondence.

Payments may be processed by third-party payment providers. Those providers may collect payment-card, bank, or other financial information directly, depending on the payment method.

DirectLink does not intend to store complete payment-card credentials where payment processing can be handled securely by the payment provider.

Unless a separate service is expressly introduced and disclosed, DirectLink does not hold property purchase funds, rental deposits, or other transaction funds on behalf of users.

3.6 Technical and Usage Information

When you access DirectLink, we may automatically collect certain technical information, including:

  • Internet Protocol (IP) address.
  • Browser type and device information.
  • Operating system and language settings.
  • Pages visited and features used.
  • Search activity and general usage patterns.
  • Approximate location derived from technical information.
  • Login dates, security events, and session information.
  • Cookies and similar technologies.

This information helps us maintain security, troubleshoot technical issues, improve our services, and understand how users interact with the platform.

Precise device location will be accessed only where required for a particular feature and subject to applicable legal requirements.

4. How We Use Personal Information

DirectLink may use personal information for the following purposes:

  1. Creating and managing user accounts.
  2. Publishing, displaying, and managing property listings.
  3. Facilitating property searches, enquiries, and connections between users.
  4. Verifying identities, contact details, and business information.
  5. Administering verification badges and records.
  6. Detecting and investigating suspected fraud, impersonation, and misleading listings.
  7. Processing subscriptions, listing promotions, and payments for DirectLink services.
  8. Responding to support requests, complaints, and disputes.
  9. Sending account notifications, security alerts, and essential service communications.
  10. Sending marketing communications where permitted by law.
  11. Improving search functionality, platform performance, and user experience.
  12. Protecting the platform against misuse and enforcing our Terms and Conditions.
  13. Complying with applicable legal obligations and responding to lawful requests.
  14. Establishing, exercising, or defending legal claims where necessary.

We will not use personal information for purposes incompatible with the purposes for which it was collected unless permitted by applicable law and subject to any required safeguards.

5. Legal Basis for Processing

Where applicable law requires a lawful basis for processing personal information, DirectLink will rely on an appropriate basis for the relevant activity.

These may include:

  • Contractual necessity: To create your account, provide requested services, manage listings, or fulfil subscription obligations.
  • Legal obligations: To comply with applicable legal, regulatory, financial, or recordkeeping requirements.
  • Consent: Where consent is required for a particular activity, including certain optional verification methods, marketing communications, or non-essential cookies.
  • Legitimate interests: To protect the platform, prevent fraud, secure accounts, improve services, and address misuse, provided applicable legal requirements are satisfied.
  • Other lawful grounds: Where recognized by applicable law and appropriate to the circumstances.

Where processing relies on consent, you may withdraw that consent. Withdrawal does not affect processing lawfully carried out before withdrawal, and DirectLink may continue processing where another lawful basis applies.

6. NIN, BVN, and Identity Verification Privacy

DirectLink recognizes that NIN and BVN information can create significant privacy and security risks if mishandled.

We aim to apply the following safeguards.

6.1 Purpose Limitation

Identity information will be used only for disclosed and lawful purposes, such as identity verification, account security, fraud prevention, or compliance with applicable requirements.

6.2 Data Minimization

We seek to collect the minimum information necessary for the relevant verification process. Where a provider can confirm a verification result without disclosing a full identifier, we will prefer that approach where practical and lawful.

6.3 Restricted Access

Access to sensitive identity information will be restricted to authorized personnel and service providers who require it for an approved purpose.

6.4 No Public Disclosure

Full NIN and BVN details will not be displayed on public profiles, property listings, or ordinary verification badges.

6.5 Third-Party Verification Providers

Where we use third-party identity-verification providers, relevant information may be shared with them to complete the requested verification. We will seek appropriate contractual, security, and data-protection safeguards.

6.6 Retention and Deletion

Verification information will be retained only for as long as reasonably necessary for the disclosed purpose, subject to applicable legal obligations, legitimate security requirements, and dispute-resolution needs.

6.7 Optional and Required Verification

Where verification is optional, you may choose not to complete it. Certain features, account privileges, or professional services may require additional verification where this is disclosed and lawful.

Verification does not replace independent property due diligence or guarantee the accuracy of a listing.

7. When We Share Personal Information

DirectLink does not intend to sell personal information to third parties.

We may share personal information in the following circumstances.

7.1 With Other Users

Information contained in public profiles, property listings, or communications may be shared with users who access the relevant listing or interact with you.

You should review information before publishing it and avoid sharing private information unnecessarily.

7.2 With Service Providers

We may share relevant information with service providers that support our operations, including:

  • Website hosting and cloud-storage providers.
  • Identity and corporate verification providers.
  • Payment processors.
  • Email, SMS, and communication providers.
  • Analytics and security providers.
  • Fraud-prevention services.
  • Customer-support and technical service providers.

These providers should receive only information reasonably necessary to perform their services and should be subject to appropriate contractual and security arrangements.

7.3 With Professional Service Providers

Where you request a connection with a lawyer, surveyor, valuer, property manager, or another professional, we may share the information necessary to facilitate that request, as disclosed to you and permitted by law.

7.4 For Legal and Safety Reasons

We may disclose personal information where reasonably necessary to comply with applicable law, respond to valid legal process, protect users, investigate suspected fraud, or establish, exercise, or defend legal claims.

7.5 Business Transfers

If DirectLink undergoes a merger, acquisition, restructuring, or sale of relevant business assets, personal information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

7.6 With Your Direction or Consent

We may share information where you request or authorize the sharing, or where another lawful basis permits it.

8. International Data Transfers

DirectLink may use hosting, analytics, communication, payment, or verification providers located outside Nigeria or your country of residence.

Where personal information is transferred internationally, we will take the steps required by applicable law. These may include assessing the destination, applying appropriate safeguards, entering into relevant agreements, and providing required information to affected users.

The location of a service provider may affect where information is stored or accessed. Users should consult the relevant provider's privacy information where appropriate.

9. Data Retention

DirectLink retains personal information only for as long as reasonably necessary for the purpose for which it was collected, subject to applicable legal, regulatory, security, and recordkeeping requirements.

Retention periods may vary by information category:

  • Account information: While the account remains active and for a reasonable period afterward.
  • Property listings: While active and for a limited period afterward for operational, fraud-prevention, or recordkeeping purposes.
  • Payment records: For periods required by applicable financial, tax, or legal obligations.
  • Verification records: For the time reasonably necessary to administer verification, prevent misuse, or meet legal requirements.
  • Support and complaint records: For a reasonable period to resolve issues and establish or defend legal claims.
  • Security logs: For a limited period appropriate to the security purpose.

We will establish and maintain retention periods appropriate to each category of information. When personal information is no longer required, we will delete it, anonymize it, or securely dispose of it, subject to lawful exceptions.

10. Data Security

DirectLink will implement appropriate technical and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Depending on the systems and information involved, safeguards may include:

  • Encryption in transit and, where appropriate, at rest.
  • Secure password storage and authentication controls.
  • Role-based access restrictions.
  • Security monitoring and audit logs.
  • Secure software development and vulnerability management.
  • Backup and recovery procedures.
  • Staff confidentiality obligations and access controls.
  • Security assessments of relevant service providers.

No website, application, or electronic transmission can be guaranteed to be completely secure. Users should protect their login credentials, avoid sharing verification codes, and notify us promptly of suspected account compromise.

If a personal-data breach occurs, DirectLink will assess the incident and make any notifications required by applicable law.

11. Cookies and Similar Technologies

DirectLink may use cookies, local storage, pixels, and similar technologies to support website functions and understand how the platform is used.

These technologies may be used to:

  • Keep users signed in.
  • Remember preferences.
  • Protect accounts and detect abuse.
  • Measure website performance.
  • Understand usage patterns.
  • Support marketing or advertising where enabled and legally permitted.

Strictly necessary technologies may be required for core platform functions. Where consent is legally required for analytics, advertising, or other non-essential technologies, we will request it and provide appropriate controls.

You may be able to manage cookies through your browser settings. Disabling certain cookies may affect the availability or functionality of some features.

12. Marketing and Notifications

DirectLink may send essential communications about account security, verification, paid services, changes to our policies, and important service announcements.

Where permitted by law, we may also send promotional emails, SMS messages, or other marketing communications about properties, features, offers, and related services.

You may unsubscribe from marketing communications using the available unsubscribe link or instructions. Even after opting out, you may continue to receive essential account, service, and security messages.

We will comply with applicable consent and opt-out requirements for electronic marketing.

13. Your Privacy Rights

Subject to applicable law and relevant exceptions, you may have the right to:

  • Be informed about how your personal information is used.
  • Access personal information held about you.
  • Correct inaccurate or incomplete information.
  • Request deletion of personal information where legal conditions are met.
  • Object to certain processing activities.
  • Request restriction of processing in applicable circumstances.
  • Request data portability where the relevant legal conditions apply.
  • Withdraw consent where processing is based on consent.
  • Challenge certain automated decisions and request human involvement where required by law.
  • Lodge a complaint with an appropriate data-protection authority.

These rights are not absolute in every circumstance. We may need to verify your identity before processing a request and may be legally entitled or required to retain certain information.

To exercise your rights, contact support@directlinkproperties.ng.

We aim to respond within the timeframes required by applicable law. If we cannot fulfil a request, we will explain the reason where legally required.

14. Account Closure and Deletion Requests

You may request closure of your DirectLink account through the available account settings or by contacting support@directlinkproperties.ng.

Closing an account does not necessarily result in immediate deletion of all related information. Some information may need to be retained for legal compliance, fraud prevention, dispute resolution, financial records, or other lawful purposes.

Where appropriate, we will delete or anonymize information that is no longer required and restrict access to information that must be retained.

Public listings, cached copies, messages already received by other users, and content independently copied by third parties may not be capable of immediate or complete removal from every location.

15. Children's Privacy

DirectLink is a property marketplace intended for adults and people legally capable of participating in relevant property activities.

We do not knowingly invite children to create accounts or submit identity-verification information independently. If we become aware that personal information has been collected from a child in circumstances where it should not have been collected, we will take appropriate steps in accordance with applicable law.

Parents or guardians who believe that a child has submitted personal information should contact support@directlinkproperties.ng.

16. Third-Party Websites and Services

Our platform may contain links to external websites or services, including payment providers, verification services, property professionals, and other businesses.

DirectLink does not control the privacy practices of independent third parties. When you leave our platform or use an external service, you should review that provider's privacy policy and terms.

The inclusion of a link does not mean DirectLink guarantees the provider's services, conduct, or privacy practices.

17. Changes to This Privacy Policy

DirectLink may update this Privacy Policy to reflect changes in our services, technology, business operations, legal obligations, or privacy practices.

The latest version will be published on   https://directlinkproperties.ng with an updated “Last Updated” date.

Where required by law, we will provide notice of material changes and obtain consent when necessary. We encourage users to review this policy periodically.

18. Contact Us and Privacy Complaints

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to report a concern about how your information is handled, please contact us:

Direct Link Property Solution Ltd
Trading Name: DirectLink Properties
Website:   https://directlinkproperties.ng
Privacy and Support Email: support@directlinkproperties.ng
Registered Business Address:  

Please describe your request clearly and provide enough information for us to identify the relevant account or issue. Do not send your full BVN, NIN, password, or other highly sensitive credentials in an ordinary email unless a secure process has specifically been provided.

If you are dissatisfied with our response, you may have the right to lodge a complaint with the Nigeria Data Protection Commission or another competent supervisory authority, depending on the applicable law and circumstances.

19. Our Commitment

DirectLink Properties is committed to treating personal information responsibly, protecting user privacy, and supporting a safer and more transparent property marketplace.

By using DirectLink, you acknowledge that you have been given access to this Privacy Policy. Any consent required for specific processing activities will be obtained separately where applicable.

DirectLink Properties — Trusted Connections. Smarter Property Decisions.